POLICY FOR THE PROTECTION OF PERSONAL INFORMATION FOR PLAKATKUNST.DK

INTRODUCTION AND SUMMARY

It is important to Daugberg Design (“PlakatKunst.dk” or “we”) that your personal data is protected. This policy informs you about how we process your personal data and your rights. Personal data is all information that can be linked to you as a private person, e.g. name and contact details.

Briefly, we process your information for the following reasons:

  • To the extent necessary to process your order and deliver your print or frame.
  • To give you offers and inspiration, both via newsletters, text messages and through targeted marketing on social media and other media online and offline.
  • To communicate with you and answer your questions.
  • To handle product ratings and reviews.
  • To remind you of an abandoned shopping cart and make our Picture Wall function available.
  • To create and maintain a customer account (including features such as favorites).
  • To comply with mandatory legislation (eg consumer and accounting legislation).

You have a number of rights under the Data Protection Act. For example, you always have the right to object to marketing. You can also read about how you can influence our processing of your personal data - what rights you have.

Do you want to know more? Then you can read our detailed descriptions below. Below you can read more about how, why and for how long we process your personal data.

WHO IS RESPONSIBLE FOR THE PROCESSING OF YOUR PERSONAL DATA?

PlakatKunst.dk, with Danish CVR number 40688331, is responsible for the processing of your personal data. Please also note that some of our payment and logistics providers process personal data collected via our website or IT system in connection with the purchase, and that they are each responsible for their processing.

If you wish to contact us regarding our processing of your personal data, please contact us at info@plakatkunst.com or call us on + 45 28 686 123. Our postal address is Cort Adelers Gade 19A 2tv, 8200 Aarhus, Denmark.

FROM WHO OR WHERE DO WE COLLECT YOUR PERSONAL INFORMATION?

We process personal data that you have chosen to share with us.

WHO CAN ACCESS YOUR PERSONAL INFORMATION?

Your personal data is primarily processed by us at PlakatKunst.dk. We never sell your personal data. In some cases, we share your personal data to fulfill our obligations to you in a good and efficient way:

  • In order for us to ensure that you pay us, our payment provider(s) will have access to your personal data.
  • In order to be able to deliver your goods to your private address or to a postal supplier and to be able to handle any return shipments, we share your personal data with our logistics providers.
  • In order to publish your reviews on our website, we share your personal data with the provider of the technical solution for publishing such reviews.
  • If a friend has referred you to us, we will share a hashtag (text identifier) ​​for your email address with a vendor that has helped us enable friend referrals. The purpose is to know whether we have to pay the provider of the service for referring a new customer or not.
  • To market relevant products and make our website as relevant as possible, we share your personal data with those who provide a marketing service to us, for example Facebook and Google.
  • We share your personal data with IT suppliers who process the personal data on our behalf as data processors to assist us with IT services.
  • In order to print and send your personal poster, we need to share your personal data and any information to be printed on the poster with our printing company.

If you would like more details about who we share your personal data with, please contact us.

DO WE TRANSFER YOUR PERSONAL INFORMATION OUTSIDE THE EU/EEA?

PlakatKunst.dk generally processes your personal data within the EU/EEA, but in a few cases we use suppliers from countries outside the EU/EEA. When transferring your personal data outside the EU/EEA, PlakatKunst.dk ensures that there is a sufficient level of protection.

PlakatKunst.dk may transfer your personal data to the USA and our supplier who provides a service for sending out newsletters and our suppliers who provide services for marketing relevant products and to make our website as relevant as possible.

Any US suppliers that we use are certified under the Privacy Shield. The Privacy Shield is an agreement between the EU and the US, the purpose of which is to protect the fundamental rights of Europeans and ensure legal certainty for companies that transfer personal data to the US. US companies can register as Privacy Shield certified with the US Department of Commerce. The Ministry of Commerce then checks that the suppliers' personal data protection policy complies with strict data protection standards.

If you have any questions about how we share your personal data, or if you would like information about the security measures we have taken, please contact us.

HOW CAN YOU AFFECT OUR PROCESSING OF YOUR PERSONAL DATA?

According to data protection legislation, you have a number of different rights in relation to influencing our processing of your personal data. Read more below.

RIGHT TO WITHDRAW YOUR CONSENT AND TO OBJECT TO PROCESSING

You have the right to fully or partially revoke a given consent to the processing of your personal data. Your revocation takes effect from the time of your revocation.

You have the right to object to our processing of your personal data. You always have the right to object to marketing from us, including newsletters.

In other cases, the right to object does not exist (e.g. because we are obliged to store your personal data). You have the right to object when the processing is based on balancing legitimate interests. Read more about what this means below. If we can demonstrate compelling legitimate reasons for the processing that outweigh your interests and fundamental rights, or if the processing takes place in order to establish, exercise or defend legal claims, you never have the right to object to the processing.

RIGHT OF ACCESS

You have the right to be confirmed whether or not we are processing personal data about you. You can access the personal data and receive a copy of the personal data that we have processed.

RIGHT TO RECTIFICATION

You have the right to have incorrect personal data about you corrected and the right to ask us to complete incomplete personal data.

RIGHT TO DELETE (“THE RIGHT TO BE FORGOTTEN”) AND LIMITATION OF PROCESSING

Under certain circumstances, you have the right to request that personal data about you be deleted. It is e.g. the case if the personal data are no longer necessary to fulfill the purposes for which they were collected or otherwise processed, or if you withdraw the consent that is the basis for the processing and there is no other legal basis for continuing the processing.
You also have the right to request PlakatKunst.dk to limit the processing of the personal data about you. It is e.g. the case if you dispute the accuracy of the personal data or the processing is illegal and you oppose the deletion of the personal data and instead request that its use be restricted.

RIGHT TO FILE A COMPLAINT WITH A SUPERVISORY AUTHORITY

You always have the right to lodge a complaint with a supervisory authority. You can do this in particular in the EU/EEA member state where you have your usual place of residence or your workplace, or where an alleged violation of the applicable data protection legislation has taken place. The supervisory authority in Denmark is the Danish Data Protection Authority. This right does not affect other administrative appeals or access to legal remedies.

RIGHT TO DATA PORTABILITY

You have the right to ask us to transfer some of the personal data we hold about you to another company (data portability).
This right applies to personal data that you have provided to us in a structured, commonly used, machine-readable and mutually compatible format if:

  • The processing is based on a consent or on a contract, and
  • the processing is carried out using automatic data processing.

When you exercise your right to data portability, you have the right to have personal data transferred directly from PlakatKunst.dk to another data controller, if this is technically possible.

HOW AND WHY DO WE PROCESS PERSONAL INFORMATION ABOUT YOU?

Our aim is to be as transparent as possible about how and why we process personal data about you. In the table you can read more details about why we process personal data about you (the reasons for processing), which personal data we process, our legal basis for processing your personal data and how long we process your personal data for each purpose.

TREATMENT BEFORE YOU MAKE A PURCHASE

In order for us to be able to communicate with you, to save your possible picture walls and to receive feedback from you, we need to process personal data about you. If you do not provide us with personal data for these purposes, we will not be able to provide the service to you or answer your questions.

For what purposes do we process personal data about you?

What personal data do we process?

What is our legal basis for processing your personal data?

How long do we process your personal data for the specific purpose?

To save your abandoned shopping cart and remind you of the product you have in the cart if you have initiated a purchase by entering your email address.

Information about your shopping cart and your email address that you gave us when you initiated your purchase.

Our legitimate interest in making it as easy as possible for you to purchase the product you have shown interest in by placing it in the shopping cart.

From the time you place the product in the shopping basket and until you make a purchase, no more than five (5) days.

To save your picture wall and receive feedback from you about our Picture Wall tool.

Your email address and the name you choose to save your picture wall under and cookies.

We also process all the information you make available to us when you give us feedback.

Processing is necessary for the performance of our contract with you (to provide the Picture Wall service).

For one (1) year from the time you created your wall.

To answer questions you ask us.

Your name, contact information, photos that you send to us and other information that you provide to us.

The processing is necessary for the fulfillment of our contract with you.

For three (3) years, or as long as we are required to do so by law.

PROCESSING NECESSARY FOR THE PURCHASE AND OUR AGREEMENT, ETC.

In order for us to complete your purchase, for example to be able to deliver the product, we need to process personal data about you. We also need to process personal data about you to comply with statutory or other requirements, such as accounting law requirements to retain data, as well as consumer protection laws. If you do not provide us with personal data for these purposes, we will not be able to complete your purchase with us.

Please note that our payment provider(s) also process personal data in order to manage your payment of the order. Our payment provider(s) are each responsible for such processing. Our payment provider(s) also allow you to choose an easier way to make a purchase by automatically filling in your personal information or by remembering you on your device.

For what purposes do we process personal data about you?

What personal data do we process?

What is our legal basis for processing your personal data?

How long do we process your personal data for the specific purpose?

To manage your purchase, i.e. to know who we are contracting with, to confirm your purchase, to deliver your purchase and communicate with you about your delivery.

Your name, contact information, such as email address and delivery address, order information and chosen payment method and IP address.

The processing is necessary for the fulfillment of our contract with you.

Twelve (12) months from placing the order.

If you wish to exercise your right to withdraw your consent or change your product and for us to comply with consumer protection legislation.

Your name, phone number, email address, postal address and information about your purchase, for example your payment method.

We also store the information you have shared when you exercise your right to withdraw your consent or when you change your product.

The processing is necessary for the performance of our contract with you, for us to comply with our returns policy and for us to comply with relevant consumer protection laws.

From the time you make your purchase and for twelve (12) months thereafter, in order for us to comply with consumer protection legislation.

If you choose to exercise any of your rights, we will process the personal data about you until we have made a decision to withdraw or change the product and have made any refund or sent you the new product.

To handle any complaints and/or legal disputes against us.

Your name, your contact information, the information you have provided that is relevant in connection with a complaint and/or legal dispute.

The processing is necessary for us to comply with relevant consumer protection laws and out of consideration for our legitimate interest in processing complaints and/or defending ourselves against legal claims.

From the time we become aware of your complaint and/or legal dispute, and as long as it is ongoing. If we reject your claim, we always keep the information for twelve (12) months in the event that you choose to have the legal dispute assessed by a relevant body.

To comply with legal obligations, i.e. accounting laws and money laundering legislation.

Information about your invoice, such as your purchase history, name and contact information.

The processing is necessary for us to comply with the relevant legislation.

From the time you make the purchase and for seven (7) to eight (8) years according to Swedish accounting legislation and for five to ten (5-10) years according to money laundering legislation.

If a friend has referred you to us, we process the personal data about you in order to pay our supplier who provides a solution for referring friends.

A hashtag (text ID) for your email address.

It is in our legitimate interest to ensure that we only pay our supplier for purchases made by new customers that they have referred to us.

We never store the email address for this purpose.

TREATMENT FOR HANDLING REPORTS

For what purposes do we process personal data about you?

What personal data do we process?

What is our legal basis for processing your personal data?

How long do we process your personal data for the specific purpose?

To send emails requesting reviews after your purchase.

Your name, email address and order ID.

It is in our legitimate interest to contact you with a request to rate or review the customer experience with us in order to improve the experience for both you and other customers.

Until we have sent you our request.

PROCESSING OF INFORMATION FOR ADMINISTRATION OF YOUR CUSTOMER ACCOUNT

In order to manage your customer account, we process your personal data in order to fulfill our contract with you. If you do not provide us with personal data for these purposes, we will not be able to provide you with a customer account.

For what purposes do we process personal data about you?

What personal data do we process?

What is our legal basis for processing your personal data?

How long do we process your personal data for the specific purpose?

To manage the customer account you have created. This includes sending you updated information about your account and our privacy policy. It also includes processing for the purpose of taking security measures regarding your account.

Your name, personal identification number, email address, mobile number, cookies and IP address, username and the postal address to which you want us to deliver your products.

Processing for the purpose of sending you updates to our privacy policy is necessary to comply with data protection legislation and regulations.

We store your personal data from the time you make a purchase and for two (2) years from your last login or until you ask us to remove your account.

PROCESSING FOR THE PURPOSE OF COMMUNICATING NEWS, INSPIRATION AND RELEVANT OFFERS TO YOU

For what purposes do we process personal data about you?

What personal data do we process?

What is our legal basis for processing your personal data?

How long do we process your personal data for the specific purpose?

To send newsletters and relevant offers to you at your request and to send marketing to you who have made a purchase.

Your email address and purchase history, Your email address, purchase history, email interaction history (when you open, click, etc.), cookies and IP address.

When you choose to subscribe to our newsletter, we process your personal data based on your consent.

Once you have made a purchase, we process your personal data based on our legitimate interest in sending relevant direct marketing. We only do this if you have made a purchase from us and have not objected to receiving marketing.

If you have chosen to receive newsletters and relevant offers, we will send them to you until you unsubscribe from our newsletter.

If we send you a newsletter based on our legitimate interest, we will send you such marketing for two (2) years, unless you have previously objected to receiving marketing from us.

To prepare targeted marketing for you on social media and on third-party websites.

Your email address, cookies and your IP address.

It is our legitimate interest to use your personal data for direct marketing and to make our marketing relevant to you.

We only do this if you have made a purchase from us and have not objected to receiving marketing.

Your personal data will be processed from the time you made your purchase and for two (2) years, unless you object to our marketing sooner.

To publish a review that you have chosen to write to make the customer experience transparent for our website visitors and to market our brand to potential customers.

Your name and the information you have provided in your review.

It is in our legitimate interest to publish the review that you have written and shared on a review platform.

Until you remove the review from the review platform.

For marketing our products on our website, we can publish your images/videos of the product that you have shared on your social media profile tagged #posterart.

The image/video you have shared on social media, your username and your text. It may all involve personal data about you.

It is our legitimate interest to publish the image/video that you have tagged #posterart.

Until you declare that you no longer want us to display the image/video on our website.

COOKIES

Here you will find more information about our cookie policy.

HOW HAVE WE DONE THE BALANCING OF INTERESTS WHEN THE LEGAL BASIS FOR PROCESSING YOUR PERSONAL DATA IS OUR LEGITIMATE INTEREST?

For some purposes, PlakatKunst.dk processes your personal data based on our legitimate interest as a legal basis for the processing. When assessing the legal basis, we start from a balancing of interests, whereby we have established that our legitimate interest in the processing outweighs your interest and your fundamental right not to have your personal data processed. Our legitimate interests are set out in the tables above. You are welcome to contact us if you would like to read more about how we have carried out the assessment. You will find our contact details at the start of this privacy policy.

This policy for the protection of personal data was adopted by PlakatKunst.dk on 1 June 2021.

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